Meet Lau Han-Loong 👋
Lau Han-Loong is an Employer Branding Manager with 12 years of experience, passionate about strategy on how to build employer brands and shape candidate perceptions.
Insights from Lau Han-Loong
1) On Culture: What’s one thing you or your team does regularly to build a strong, positive workplace culture?
Our EB Team has just launched our new Veeam values and redefined Veeam’s culture for 5500 people globally. We’ve found that actively listening to your people is just the first step - how you analyse that data, create strategy and execute on solid actions that positively affect the employee experience across the entire organisation is equally vital.
2) On Impact: What’s one HR initiative you led or supported that made a clear impact on your team or company? What changed because of it?
I think it’s been to create a social media strategy that speaks to audiences across EMEA, APJ and the Americas. Through this strategy, we’ve designed social media content that builds awareness of who Veeam is and why we’re an attractive employer in key hubs that we’re expanding in.
3) On the Future: What’s one key skill or mindset you think every HR professional in Singapore will need in the next 5 years - and why?
AI.
Companies are already massively restructuring due to AI. Look at IBM and their HR departments.
HR Professionals must find a way to increase productivity with AI and showcase that to influence how businesses sees HR - not as a cost centre, but as a strategic, critical thinking engine that can power a company’s growth.
Connect with Lau Han-Loong
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As Singapore marks 60 years of progress, SG60: 60 People Leaders Shaping Workplaces honours the people leaders building cultures where people thrive.
Each spotlight captures authentic experiences and actionable wisdom from HR professionals making a difference in Singapore’s evolving world of work.