Client Spotlight: Firefly Photography

Firefly Photography - PraisePal Client Spotlight
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Behind every great photograph is a team that sees more than just images - they see moments, stories, and connections.

At Firefly Photography, it’s not just about capturing what’s in front of the lens, but also cultivating a workplace culture that’s as vibrant and intentional as their portfolio. From national parades to intimate family portraits, this Singapore-based media studio has built its name on precision, heart, and human connection - both on set and in the office.

About Firefly Photography

  • Industry: Media, Photography, Videography
  • Employee Size: 12
  • Office Location: 1 Yishun Industrial Street 1, A’Posh Bizhub, #07-19, Singapore 768160
  • What they do: Event coverage, corporate portraits, branding videos, family shoots, photo booths, and studio sessions

Firefly Photography is a trusted visual storytelling partner in Singapore. From covering the grandeur of the National Day Parade to capturing multigenerational family portraits, their work spans sectors and styles - all rooted in empathy and craft. Whether it’s a graduation or a government campaign, they bring the same thoughtful energy to every frame.

Company Highlights

Firefly has amassed over 3,000 Google reviews, earned the Progressive Wage Mark, and been featured by SkillsFuture Singapore and IMDA. They're also proudly unionised under SMMWU - a reflection of their people-first approach. Since 2012, they’ve grown from a humble studio into a media partner of choice for top institutions, all while nurturing their team every step of the way.

Embedding Core Values into Everyday Work

At Firefly, culture isn’t a slogan - it’s a shared practice. The team lives by G.L.O.W. - Gratitude, Learning, Optimism, and Wholeheartedness - a set of values that influence how they show up for each other daily.

As the team grew, so did the need to make these values more than aspirational.

Benny Chow, Brand Manager, shares:

“PraisePal gave us a practical system to recognise everyday actions that reflect who we are - whether it’s showing gratitude, learning something new, or going the extra mile.”

A PraisePal moment: Team members show Firefly's G.L.O.W. values in action, on their PraisePal recognition feed.

Benny added that the platform offered a tangible way to celebrate the day-to-day behaviors that define their culture, helping values leap off the wall and into action:

"It wasn’t just about giving praise - it was about building a culture through real, lived behaviour."

The Impact of PraisePal

One of the most surprising and heartening effects? Everyone got involved - even those who typically kept their praise to themselves.

Benny highlighted how PraisePal's automated points system created an engagement loop across the company:

“Even those who might not be naturally expressive still engage with it - because they want to use their points, they make a conscious effort to highlight something good in a teammate."

The simple act of pausing to acknowledge a colleague’s effort began to shift perspectives. It wasn’t just about recognition - it became a quiet but powerful way to reinforce their shared values and strengthen team bonds.

As Benny puts it perfectly:

"That creates a ripple effect where people start seeing each other in a more positive light. Over time, this has helped build stronger relationships and a more values-aligned culture, one praise at a time.”

Learn More

Interested in working with Firefly Photography? Visit fireflyphotographysg.com for their full suite of services. For teams looking to refresh their professional image, check out their Corporate Headshot and Portrait Photography - crafted to make you look as good as you lead.