Singapore’s most sustainable laundry service is transforming how appreciation flows — from the wash line to the front line.
In this Client Spotlight, we feature For The Love Of Laundry, a trailblazer in Singapore’s laundry and dry-cleaning space, known for championing sustainability and people-first innovation. With just 50 employees, the company has achieved industry-leading quality, groundbreaking service models, and an unwavering commitment to the environment — all while making employee recognition a core part of its culture.
About For The Love Of Laundry
- Industry: Laundry & Dry-cleaning
- Employee size: 50
- Locations: HQ & factory at 17 Soon Lee Road + 6 outlets across Singapore
What they do:
For The Love Of Laundry is a Singapore SME offering full-suite laundry and dry-cleaning services for individuals, families, and businesses — through retail outlets and convenient pickup and delivery.
What makes them unique:
They’re the only company in Singapore to clean exclusively with GreenEarth — a toxin-free, liquid silicone solution that’s better for people, clothes, and the planet.
A Small Team, Big Impact
Led by General Manager Kenneth Wong, this small but mighty team of just 50 staff — including many in their 60s and 70s — continues to surpass customer expectations through dedication, authenticity, and innovation.
Some of their proudest milestones include:
- 🏆 Best Dry-Cleaning & Laundry Brand 2025 – Expat Living Readers’ Choice
- 🌏 #1 in Singapore & #8 Globally – CINET Global Best Practices Awards 2024
- 🚀 Launch of Singapore’s first islandwide laundry subscription service at blissfullaundry.com
With a mindset of experimentation, they regularly adapt best practices from other industries to stay ahead — from operations to sustainability.
Kenneth shares:
"We walk the talk on sustainability — from repurposing office furniture to reusing hangers. Our team takes pride in every detail."
The People Behind the Process
A highlight few get to see? The factory itself.
Kenneth walks us through his favourite moments:
"I love bringing people into our laundry facility at 17 Soon Lee Road. You’ll meet everyone from meticulous 70-year-old aunties and uncles to 17-year-old interns — all carrying out each task with precision and pride."
Every stage — from inspection to pressing — runs like clockwork. And with a strong sense of purpose, the team brings care to every single garment they touch.
Why They Turned to PraisePal
Even with an impressive 99.2% defect-free rate, Kenneth was looking for a way to strengthen team-wide ownership and make recognition more visible across the company.
With hiring constraints and a distributed team across factories, retail outlets, and delivery fleets, Kenneth knew that sustaining high performance would require a cultural shift:
"In my industry, it has always been a challenge to attract and retain talents, especially Singaporeans. I need to think of a better way to implement the highest quality control. Quality can’t be the job of one person. It needs to be a mindset across the entire company."
With hiring limitations and a distributed team across outlets and delivery fleets, Kenneth needed a platform that could:
- Reinforce a culture of total quality
- Be simple enough for operational, non tech-savvy employees to use
- Support recognition across roles and locations
- And most importantly, work for an SME in Singapore
"I started searching for an easy-to-implement and affordable employee rewards platform. Noting my colleagues are predominantly blue-collared, it was important that the platform I implemented be simple to use and easy to roll out.
Many offerings out there rejected SMEs like my company — only PraisePal came forward with a solution that met my requirements."
From there, PraisePal became a natural fit — one that aligned with the company’s commitment to sustainability, people, and performance.
Recognition Made Visible
With the support of PraisePal’s team, For the Love of Laundry was able to roll out the platform within just a few weeks. Kenneth recalls the PraisePal onboarding process and his team's experience:
"With the help of a wonderful support team, we rolled out the platform within a few weeks. The team was able to assist promptly with the initial set up and implementation, which is common whenever a new software is implemented in any organisation."
Today, the platform is used daily by employees across the organisation — from the factory floor to the office — to view their points, redeem rewards, and celebrate wins big and small.
What makes this rollout unique is how Kenneth brought visibility into the experience: he placed posters around rest areas showing the top rewards staff could redeem with their PraisePal points, sparking curiosity, encouraging participation, and reinforcing what great work looks like in action.
For a team spread across multiple sites — including a factory, six retail outlets, and a delivery fleet — PraisePal also provides a way to virtually celebrate milestones such as birthdays and work anniversaries, making every employee feel seen, wherever they are.
The result?
"Our defect-free rate improved from 99.2% to 99.8% — we’re not perfect yet, but we’re getting there!"
Learn More
To experience their services or learn more about their sustainability-first approach, visit:
🔗 fortheloveoflaundry.com
🔗 blissfullaundry.com
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